The Art of Revealing Customer Needs

In our inaugural episode of the season, Karl and Danielle talk to Jennifer Scalf about how to cut through noise to get to the signal. You often get feedback from customers on what they’d like to see done differently in a product, but this raises questions such as do they want it or need it and is this feedback indicative of one person or many different people. With Jennifer’s help, we explore how to start answering these questions. 

Call to Action

Let us know the ways you connect with people you work with to better understand where they are coming from and what they really want to accomplish. 

Quotes

“People have tells. People have all kinds of different reasons for saying the things that they say. When people have a bug and it’s been driving them nuts for many years, they’ll show that with their words or their actions. When it’s something that affects the rest of the organization, they may say ‘this is what I’ve got to get done.'”

Jennifer Scalf

“As soon as you show a person that you are listening to them and that you care and that you believe them, you are going to learn so much more about whoever it is you’re talking to.”

Jennifer Scalf