In this episode of “Productly Speaking”, we discuss how customer success teams can help a company understand customer needs and how these match the reality of a company’s products. We also discuss working to determine what the jobs to be done for a customer are and then how to address those as a whole company. We are joined by Amy Taylor Mitchell and Trevor Mishler, who are both customer success executives and together lead Real Success International.
Guest Bios
Amy Taylor Mitchell is a highly experienced SaaS executive and customer success thought leader with 15 years in the IT industry and 25 years of leadership experience. Amy serves as the CEO of Real Success International and was previously the Director of Customer Success Americas at Juniper Networks. Amy is passionate about the customer experience and continous learning.
Trevor Mishler is an accomplished professional with over 20 years of experience in engineering, technology, financial services, sales, and military environments. He is the Chief Customer Officer at Real Success International and was previously the Director of Global Support at Element and before that a Senior Manager at Red Hat. Trevor is passionate about the customer experience and leadership.
00:00Intro01:01Episode Introduction02:04How Amy became a customer success executive03:39How Trevor became a customer success executive04:04Startups and the pain points that customer success can address05:08How customer success can help in the early stages06:30Exploring why customers churn07:07Figuring out what the tables stakes for a product are08:35Working with sales on table stakes11:09The importance of customer education and how to do it early on12:10Getting the right customer early on13:31Where to invest resources in a seed or pre-seed company15:40Jobs to be done18:26Organizational Silos19:55Understanding the real value of your product21:35How customer success can help address the jobs to be done25:32The Final Question27:32Episode Wrap Up29:40Outro
Call to Action
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